Rationale

The topic of research for this project was ‘Maltshop-style places in Wellington’.This idea was cut down to vintage-styled malt-shops. I wanted to research the small and secretive locations in Wellington that will appeal to the Vintage and Milkshake enthusiasts alike. It was apparent that a brochure of this kind would attract to all ages and of both gender, as milkshakes are a universal treat. I set the brochure with a sweet mix of 1950’s graphic design and homemade patterns, setting a very feminine and ‘cutesy’ emotive visual language. Bright , pastel colours are the main focus as my subject is very playful, juvenile and sugary. Big, bold photos of milkshakes and sodas are the focus points of my spreads and I believe this attracts the eye in and provokes thirst. It also helps to attract the younger generation which are solely image-focused. From this project I have learnt that the field-research part of an assignment can be adventurous and also enjoyable. I have also learnt that it is incredibly easy to swing away from your initial brief and go with your own direction, leaving all that the project should actually be, behind. This for me was keeping my brochure ‘Wellington’. Overall, I enjoyed the project and found it a new experience researching something I was actually interested in.

Jamie Bottomley

Finished Print and Binding

So after getting my prints done at Warehouse Stationary (first time perfect and in 5 minutes ~ thank god!) I trimmed the pages and bound them together with stitching.

I chose to stitch as it looks nicer and more delicate,  appropriate to my very feminine brochure.

Putting It All Together...

Here are the final finished spreads that are up for printing and hand-in. After some small amounts of tweaking here and there.... I HAVE FINISHED. Now off to the printers!

Title cover RECREATION

I was finding it pretty difficult to come up with a final cover spread, looking back at my other potential covers. I couldn't pin it down and get a WELLINGTON idea.

I roughly created a new sketch of a potential cover (mainly for class critique and to save face)

but decided I hated it. Then moved onto another sketch that would take up the entire front and back pages.

I was pretty happy with the sketch and decided to go with this idea. I had to then source a high quality and well positioned bird's eye of a milkshake.

BINGO

Then add text and some filters to create a 'little bit shit' Wellington vibe.....

I also added in my pattern to the back ever-so-slightly, to give a bit more personalised texture.

Final Cover Spread

Introduction and Final spread

So my map turned out to be in the wrong place (should be with introduction) so that changed.

This is now my introduction page including updated and refined map. I lowered the maps' opacity to pull focus away from the colour and highlight the sub-map I included.
Introduction page remains relatively the same except smaller and more compact.

I decided to create an interactive page so 'the audience' could utilise the brochure as a personal 'milkshake experience' scrapbook. The layout encourages to stick in photos, personal scribblings and reviews on the locations and their choice of milkshake/soda at said places. 

New composition

Here is my updated and re-thought composition idea for my 3 spreads.

Introduction

Crumpet

End spread

Six Barrel Soda

The new composition consists of one main image of specialty milkshake/soda in the middle of a 'rule of thirds' grid. There are now 3 main columns (text, centre image, images/secondary information).

I think this composition sits a lot more comfortably with the eye, as the last composition cut off the main image with an incomplete shape. 

I also added some hand-drawn elements (titles of each spread, framing of main images) to give a more 'homely' feel. This comes from the milkshakes' natural messiness, and inability to create a milkshake perfectly clean. 

Critque

After a critique with the tutors, here was my new plan of action..

~Change title cover as it style was in it's own world. It didn't connect up with the other design aspects of my brochure. So that had to go.

~Change spread compositions, there was no visual flow as the centre images just stuck into the fold and looked 'odd'.

~ MORE WELLINGTON! I think this is too many people's problems, it's difficult to stick to.

~Play with grid and type positioning.

~Experiment with composition.

Here we go.. Mock up take 2!