The topic of research for this project was ‘Maltshop-style places in Wellington’.This idea was cut down to vintage-styled malt-shops. I wanted to research the small and secretive locations in Wellington that will appeal to the Vintage and Milkshake enthusiasts alike. It was apparent that a brochure of this kind would attract to all ages and of both gender, as milkshakes are a universal treat. I set the brochure with a sweet mix of 1950’s graphic design and homemade patterns, setting a very feminine and ‘cutesy’ emotive visual language. Bright , pastel colours are the main focus as my subject is very playful, juvenile and sugary. Big, bold photos of milkshakes and sodas are the focus points of my spreads and I believe this attracts the eye in and provokes thirst. It also helps to attract the younger generation which are solely image-focused. From this project I have learnt that the field-research part of an assignment can be adventurous and also enjoyable. I have also learnt that it is incredibly easy to swing away from your initial brief and go with your own direction, leaving all that the project should actually be, behind. This for me was keeping my brochure ‘Wellington’. Overall, I enjoyed the project and found it a new experience researching something I was actually interested in.
Jamie Bottomley
No comments:
Post a Comment