Sunday, 2 March 2014

Decided Locations

Decided Locations :  - Six Barrel Soda Co.
                                - Martha's Pantry
                                - Crumpet


I decided not to go with any cheaper, 'dairy'- style milkshakes as I wanted the focus to actually pull back on the locations themselves. Continuing with this theme of 'vintage' malt/soda bars, I brought Crumpet into the mix as it is has a 'Speak-easy' feel to it. I thought this would create an interesting dynamic as it is not strictly a daytime cafe'. Of course you can go there during the day, but there's something much more special and intimate about it during the evening. I think that's an important factor to consider here, evening activities aimed at the more mature for what seems like a juvenile activity. I want to keep the brochure focused on small, vintage-themed locations to get a milkshake/soda in Wellington City. I think there's a nice, mature and enthusiastic demographic sitting in this little spot, as well as family-friendly and whatnot.


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